Custom Illustration Work: Developed original digital illustrations using Procreate to create a friendly, approachable, and educational aesthetic suitable for the preschool niche.

Hybrid Design Workflow: Combined high-fidelity hand-drawn elements from Procreate with Canva’s layout tools to ensure brand consistency and rapid content deployment.

Visual Hierarchy: Applied UI/UX principles to Instagram carousels, ensuring that educational information was bite-sized, easy to scan, and visually engaging for busy parents.

Copywriting Integration: Crafting compelling captions and "hook" text on covers to increase save rates and shareability within the parenting community.