NUR LIYANA
Project: eBizCard B2B Portal
Role: UI/UX Designer
Focus: Corporate Staff Card Issuance & Recruitment Optimization
This project is about a B2B side of eBizCard or also known as digital business card. More detail about this project cannot be disclose as it has not yet fully developed and under nda. But, I can show you in interview if needed.
This project aims to assist employers in issuing cards for their staff and simplifying the recruitment process for recruiters. The issued cards, which can also be digital business cards, facilitate the exchange of work-related information and streamline the recruitment process, making it more efficient than using traditional physical business cards. Additionally, this initiative enhances networking by allowing individuals to easily exchange contact information and details about their work experience during events.
The core challenge was to design a digital system that replaces the centuries-old habit of using physical business cards while adding value for corporate entities.
Scalability: Designing a flow where an employer can issue hundreds of cards simultaneously without a complex learning curve.
Recruitment Friction: Traditional networking often leads to lost physical cards or manual data entry; the digital version needed to automate this process.
Information Architecture: Balancing a "management" interface for employers with a "networking" interface for the staff.
My approach relied heavily on establishing a solid research foundation to ensure the interface addressed real-world pain points:
User Discovery: Conducted deep-dive interviews and established detailed user personas to understand the specific needs of HR managers and recruiters.
Structure Planning: Sketched comprehensive site maps to visualize the user journey from account setup to card distribution.
Industry Benchmarking: Researched existing digital card applications to identify gaps in B2B-specific features like bulk management and payment integration.
As a UI/UX project, I focused on creating a clean, professional dashboard (as seen in the laptop mockups) to facilitate administrative tasks:
Management Dashboard: Implemented a "Manage Card Issuance" interface that allows employers to view staff card statuses at a glance.
Visual Card Customization: Designed a card design module where companies can maintain brand consistency across all employee digital cards.
Seamless Payment Integration: Developed a user flow for payment gateways to handle bulk subscriptions or issuance fees directly within the portal.
Recruitment Efficiency: Optimized the UI to prioritize the exchange of work experience details, making the recruitment process significantly faster than using physical cards.
The design phase successfully addressed the logistical hurdles of physical card management by providing a streamlined digital alternative.
Metric | Milestone | Achievement % |
|---|---|---|
Research Completion | Thorough personas, site maps, and industry research finalized. | 100% |
Feature Alignment | Successful UI implementation of Card Issuance, Design, and Payment modules. | 100% |
Recruitment Efficiency | Designed a flow that replaces manual entry with automated digital business card. | 90% |
Information Accessibility | Enhanced networking speed via optimized contact exchange UI. | 95% |
Low Fidelity and Sketches
The project reached its intended outcome by delivering a high-fidelity UI/UX framework that simplifies the corporate card lifecycle. The resulting design provides a professional B2B environment that makes networking more efficient and enhances the professional identity of staff within the digital ecosystem.
© Nur Liyana Aris | 2026
Johor, Malaysia